© Auktion & Markt AG 2003-2017. All rights reserved.
Knowing exactly what you want. That's how to steer towards a strong future.
Back then, Karl Rolf Muth organized
the first car auction for dealers and
customers in Wiesbaden, and later
in Mainz. After the first successfully
auctioned off vehicles, from then on
auctions took place once a week,
on Mondays. Until then, the publicly
appointed and duly sworn auctioneer
had only auctioned off art & antiquities,
in the classic manner. Auctioning off cars
was completely uncharted territory in Germany at this time.
That’s why the beginnings – as is so often the case in success stories – turned out
to be so much more difficult than expected. “At first, they all laughed at me, because
this method of marketing was completely unknown in Germany. But I had seen such
car auctions in the USA and England,” explains our pioneer of the car auction world.
"But then people realized that something brilliant had been set in motion here."
On Sundays the cars were parked in a former
car dealership in Wiesbaden for viewing, and
on Monday evening the auction was held.
“Somewhere along the way the viewing on
Sunday developed a sort of public festival at-
mosphere,” says the CEO of Auktion & Markt AG,
today. “Hundreds of people came, had a look at
the used cars, and enjoyed a morsel from the
barbecue, even though there were only roughly
a 100 cars on offer.” And then, on auction day
itself, the auctioneer went from car to car, with
a crowd of people in tow, auctioning off the
vehicles. At this time, the company was com-
prised of two people, and grew into an effective
team over the years.
In 2001, a decision was made to concentrate business exclusively on the automobile
trade. With new employees, the business of mobile auctions crystallized under the
motto “The auction house comes to you”, and hundreds of auctions were held across
Germany, on location at dealers.
Already two years later the www.autobid.de Internet auction platform was launched,
through which the company became one of the pioneers of the time in the online
sector. Because, who would have thought that car dealers would pay several thou-
sand euros for vehicles, without having first seen them in person?
Today, a good 85% of the vehicles are auctioned off online. “The many years we
were physically present on the market was certainly an important factor that played
a role in today’s success in online business. Dealers throughout Europe trust us,
because they know we have a history of healthy growth, and we understand our
business, but we are still a very down-to-earth company,” summarizes Marc Berger,
member of the board at Auktion & Markt.
The strong demand for professional auctions for the trade and also the close
cooperation with outlets and manufacturers brought about rapid growth, which
was clearly demonstrated in the founding of separate centres and in the rising
number of employees. Today, Auktion & Markt AG has more than 250 employees,
mainly in Germany.
"We will also continue to place great emphasis on one thing in the future –
collaboration based on mutual trust with our partners, either as a buyer, supplier
or service-provider. We would like to you thank you very much for this and we
look forward to a joint, successful future in one of the most exciting markets in
the world – the automobile trade!", stated the company's founder Karl Rolf Muth.
This way to registration at Autobid.de.
Here you can reach the registration of the BMW Group. Please note that auctions of the BMW Group are accessible exclusively for BMW contract partners. You need your BMW dealer number for registration.
Here you can reach the registration of MINI. Please note that MINI auctions of the BMW Group are accessible exclusively for MINI contract partners. You need your MINI dealer number for registration.