este o marcă a lui Auktion & Markt AG este o marcă a lui Auktion & Markt AG


Să ştii precis încotro unde vrei să ajungi. Astfel ne conducem spre un viitor solid. is the image winner in the vehicle industry. Many thanks for this award!

For the third time since 2014 the AUTOHAUS and AUTO SERVICE PRAXIS (ASP) specialist publications have given awards to the top brands in the vehicle industry. As part of the New Year reception hosted by the specialist publisher Springer Automotive Media, the winners of ten product groups were honoured with the “Best Brands” award on 11 January 2018.

The brand at the top

After a second place in 2016, this year was able to score a victory over its major competitors in the “car auction houses” category. Marc Berger and Günter Kaufmann, members of the Board of Directors, were therefore in an extremely good mood when they accepted the prize in front of the assembled industry VIPs. Approximately 320 leading representatives from the worlds of business, industry, politics and services – more than ever before – travelled to Munich that evening for a festive start to the new car year.

Image – an important factor for success

Image plays a decisive role both when making purchase decisions and decisions for or against a service-provider. Regardless of whether it’s about tyres, workshop equipment, lubricants or a car auction house. The image of the provider is an important factor in all areas. This is because it simplifies the purchase decision in a complex market with a flood of information. For the provider this means: Only someone who invests in his brand and image long-term and communicates this plausibly to the customer, will have long-term success on the fiercely contested market.

Best Brands as a measure of popularity

The “Best Brands” survey, carried out by the “puls” market research institute, identifies the providers in the industry with the best image on the representative basis of approximately 600 AUTOHAUS and ASP readers. In the survey over 13,000 assessments were submitted for approximately 100 companies from ten product groups. The results show the “favourite brands” of the car dealerships and workshops – and is now officially one of them.

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